Best Odds Guaranteed Bookmakers 2026 — Full List

Best Odds Guaranteed (BOG) is the most valuable promotion in horse racing betting. If the Starting Price of your horse is higher than the odds you took when you bet, you are paid at the SP. It costs you nothing and can significantly improve returns on winning bets at popular meetings where the market drifts after you've placed.

Best Odds Guaranteed — How It Works

You back Golden Eagle at 8/1 early price. By race time, the SP is 12/1. With BOG, you're paid at 12/1 — an extra £4 profit per £1 staked. Without BOG, you'd receive 8/1 regardless. Over a full racing season, BOG can represent thousands of pounds in additional returns for regular early-price backers.